is a company that develop gifts and services to promote special
occasions and was founded by Television Presenter Trish Adudu. Trish
Adudu has been a working journalist for 11 years and
as a sports and entertainment
broadcaster has presented on Channel Five ("Five News"),
ITV ("Loose Women") and the BBC "Children in Need", after
as producer on BBC’s "Grandstand" programme.
Five years ago Trish started
her company Prerequisite Ltd to compliment her on screen career,
whose fundamental role was to develop new ideas for television
and radio. Trish has sold a number of TV formats to ITV, Carlton, and
more recently the BBC, for which she won the Royal Television
Society Award for Best Sports Documentary 2001 with the BBC 2
programme "Fighting Back: The Michael Watson Story".
However, since the birth
of her son, Tyler, she was amazed to discover a massive hole
in the market for the celebration of special first occasions
in life. Hence, f1st was born.
The Company focus is
simple – to appreciate and develop the significance
of being first and celebrating special first occasions
Whether it is your first
love, first wedding anniversary, the birth of your first child,
a baby’s first Christmas or a child’s first holiday,
we recognise these are events which happen only once in a lifetime
and want to create memories as special as the occasions themselves.
The idea initially was
to develop a range of merchandise to celebrate a baby’s
f1st Christmas and the initial reaction was astonishing. In just
18 months, Asda worked with us in Christmas 2001 and together
we launched a cake to mark a baby's f1st Christmas. The
idea expanded and in Christmas 2002 Argos launched a two set
jewellery range for couples celebrating their f1st Christmas
Now f1st are developing
an exciting range of designer merchandise for all of life's
special f1st occasions throughout the year. The Company vision
will undoubtedly be enhanced by Trish’s extensive media
connections and innovative media marketing strategies as
f1st is fully aware that this concept is not a passing gimmick,
a whole new way of thinking!
"Us Brits aren't used to celebrating the concept of being 1st, I intend to change all of that!"
- Trish Adudu